Designer quality swimwear for just $95

just. better. suits.

It’s finally here.

Designer swimwear that fits your body and your budget. With 10+ years of experience, our team is flipping the industry upside-down to make shopping for swimwear better, easier, and way more fun.

The plunge

Fit. Is. Everything.

A swimsuit should fit you (not the other way around.) We took 1.5 million body measurements from 10,000 women to make it happen. 

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QUALITY AT AN HONEST PRICE

The only thing that should be marked up is your bucket list.

Designer quality without the price tag. 

Get lost, middle man. Our designer suits are direct to you for just $95.

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OUR PRICE   $

DESIGNER RETAIL   $$$

The Sidestroke

We’re serious about sustainability.

We want to explore the world, so we’ve got to protect it. Our suits are made from recycled textiles, our bags are reusable, and our print materials are on 100% recycled paper. 

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FOR WOMEN WHO ARE GOING PLACES

Here’s to swimwear that fits better, costs less, and helps us do more. With 5x the strength and 4x the compression of other suits, our swimwear is built to keep up with women like you. This is life beyond the lounge chair.®